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The Fox Group and HOT have launched red - a new network of mobile stores
The new store opened in the Azrieli Mall in Tel Aviv with an investment of millions.
In the coming weeks, four more branches are expected to open - two of them in Eilat, and at the beginning of 2021 the e-commerce site will be launched.
Alongside this, the network has also launched a new mobile brand - red Mobile
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Yinon Ben Shoshan
Sunday, 17 October 2021, 11:34 Updated: 12:09
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(Photo: Rafi Daloia)
HOT and the FOX Group today (Sunday) launched red - a chain of stores for marketing and selling mobile devices, multimedia and related accessories. The new brand was established with a total investment of tens of millions of shekels, with HOT holding 51% of the partnership and FOX Group 49%.
The first store inaugurated today in the Azrieli Mall in Tel Aviv covers about 200 square meters, after which 4 more stores will open in the coming weeks in central locations such as Dizengoff Center in Tel Aviv, the Golden Mall in Rishon LeZion, Big Eilat and the Ismol Mall in Eilat. About 30 stores nationwide in about three years and soon also the e-commerce site. "
Among other things, you can find in the store mobile devices, tablets, headphones, multimedia products, gaming and complementary accessories from the leading companies - including Apple, Samsung, Shiomi and a variety of other leading equipment manufacturers.
In addition, the chain has launched a private label under the name red, which offers besides accessories and related products also cellular and communication packages at attractive prices.
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Red branch in Azrieli Tel Aviv (Photo: Walla! Technology, Yinon Ben-Shoshan)
"At the end of the day the competition is very big and it's clear, but the variety shown here is completely different from what we see in our competitors. It's our very big strength," said Shani Sage, CEO of red, to Walla! Technology. "We plan to launch in stores - including laboratory services, and we are currently giving a manufacturer's warranty."
Regarding online shopping, the CEO of red added that the chain plans to launch an online commerce site in the first quarter of next year.
The network also introduced a separate private mobile brand - red Mobile - that will offer different prices and benefits to subscribers.
"The SIM is branded as red, there is a separate customer service and the phone will also say red Mobile," Sage explained.
(Photo: Walla! Technology, Yinon Ben-Shoshan)
"We are proud of the collaboration with the FOX Group, which brings with it rich experience in the field of retail," said Tal Granot Goldstein, CEO of HOT. "The establishment of the network is one of the growth engines of the HOT Group. In the communications market.
"As in every field, we strive for excellence for our customers, so we welcome the addition to the HOT Group, together we built red, a brand that carries a significant consumer line in the mobile field in Israel," said Harel Wiesel, owner and CEO of FOX Group.
"red offers the consumer all the leading cellular brands in the world, a huge variety of products with a unique shopping experience and at attractive prices that will suit everyone."
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