The winners of the Product of the Year Award for 2022 were announced in a solemn ceremony
In a prestigious ceremony attended by senior industry executives, CEOs and marketing people, the products and brands selected by Israeli consumers under the supervision of the international research company "NIELSEN" were unveiled.
In collaboration with Product of the Year
23/05/2022
Monday, 23 May 2022, 10:52
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In the video: Choosing the product of the year for 2022 (Eldad Schatz)
The event announcing the winners of the Product of the Year Award 2022 was held this week at EAST in Tel Aviv.
The products selected by Israeli consumers under the supervision of the international research company "NIELSEN" were unveiled in a prestigious ceremony attended by senior industry executives, CEOs and marketing people.
This year, too, the research company conducted the consumer survey and test of the real user experience according to a uniform research methodology that has been implemented for decades in more than 40 countries around the world.
All products were tested against competing products in the category.
The purpose of the competition is to identify the most innovative products and services in their field.
The product is tested according to a uniform and reliable research methodology and gives the winners the right to use a very powerful and valued marketing tool - the "Product of the Year" logo, the largest and most influential consumer award in the world in the field of consumer products.
Product of the year List of winners (Photo: PR)
Eli Cohen, CEO of Product of the Year Israel
: "The winners of the Product of the Year award represent Israel in the best way.
We have here the technological innovation that has always placed Israel as a world leader.
We have winners with digital services and groundbreaking applications (Startup Nation at its best) and of course consumer, food and beverage products that outline the Israeli consumer. "
Inbar Kozlovsky, VP of Product of the Year Israel
:" Behind every winning product and leading brand there is an inspiring story. "The biggest of all the winners this year is that everyone identified a real need and answered it in the best way. This year's Product Award tells just that."
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Product of the year