Who would you drink coffee with - Brad Pitt or George Clooney?
Clooney, behind you: Oscar-winning actor Brad Pitt was chosen as the international ambassador of the Delonghi brand (Delonghi) and will star in a campaign that will go up in Israel to unveil the series of coffee machines for 2022. About NIS 6 million was invested in the campaign.
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16/01/2022
Sunday, 16 January 2022, 11:12 Updated: 14:21
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The international brand Delonghi (Delonghi), marketed in Israel through Brimag, has chosen Oscar-winning actor Brad Pitt, 58, as the brand's ambassador. In this context, Pete will star in an international campaign for the series of automatic coffee machines: "Perfetto" under the slogan: "Cafe - at your home".
The campaign will also be launched in Israel this week through the Yehoshua / TBWA advertising agency with an investment of NIS 6 million and will include, among other things: television advertising on channels 12, 13 and 9, including sports channels, digital campaign, billboards, press ads and points of sale.
As part of the campaign, viewers get a glimpse of the star's "everyday," a collection of fresh coffee beans, riding his motorcycle along California's beaches, traveling to the gas station before returning home to relax with his cup of cappuccino.
The plot of the advertising video introduces DeLonghi, as a family company whose success and development is based on values of entrepreneurship and authenticity.
As you may recall, the competitors from the Nespresso company also chose a presenter who is considered a male icon, George Clooney - who is also in his sixth decade of life.
In their personal lives, however, the two go rather in opposite directions: while Clooney married after years of being the most sought-after bachelor in Hollywood and became a family man, Pete parted ways with his equally famous partner, Angelina Jolie, in a mediated divorce proceeding.
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Delonghi campaign starring Brad Pitt (Photo: PR Abroad)
Iconic and authentic at the same time
The choice of Brad Pitt for the international campaign, the company explains, is far beyond working with a global icon. Pete is an esteemed actor and producer, a staunch supporter of environmental issues, a collector of art, a lover of architecture and design. Above all, Brad Pitt maintains its authenticity, despite its world fame, it reflects the values of the Delonghi (Delonghi) brand as an Italian brand connected to its roots, with Italian passion, harmony and elegance.
According to
Yair Rosen, CEO of Brimag, the brand's importer to Israel
: "The Israeli consumer is considered a connoisseur and understands quality coffee. We recognize a dramatic increase in the purchase of automatic coffee machines for the home, which allow you to enjoy fresh coffee ground from fresh coffee beans. In recent years in general and with the convergence of homes in Corona in particular, there is a consumer trend of switching from capsules to freshly ground coffee minutes before the first sip. "
"Through the new campaign we emphasize the brand's values: quality and prestige, which are in line with the values transmitted by the Oscar-winning actor Brad Pitt which is bold and international and at the same time sophisticated and elegant," Rosen concludes.
The commercial video starring Brad Pitt for Delonghi's coffee machines
Brad Pitt is an American actor and film and television producer, winner of the Academy Award and the Golden Globe Award as a supporting actor.
In addition, three films he produced won the Academy Award for Best Picture.
Delonghi is considered a strong player in the vending machine market and sells over a million machines a year.
In Israel, the company markets its products through Brimag, which operates the unique concept store for the Delonghi brand in Tel Aviv and the Metro chain for household appliances.
The coffee machines are also marketed in the electricity chains, specialty stores and authorized trade sites.
Campaign for the automatic coffee machines of the Delonghi brand, Brad Pitt (Photo: PR abroad)
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