Food importer Reut Vakanin and her partner were senior executives in food companies until they decided to go independent. "Competing with a big player or a well-known local brand is very difficult to impossible" - voila! Of money.
"The real challenge is to convince the buyers in the chains to give us a chance" - Reut and Kanin. In the video: are we preparing for the coming? Shoppers are stocking up and emptying the shelves of writers.