"Hi-tech workers are at the top end of the scale, but everyone is now looking for ways to save" - Sefi Pels, deputy to the CEO of the Hitechzone consumer club. The club said they are reducing purchases at the supermarket due to the high-tech crisis and the cost of living.
"A customer club has become a daily necessity," says Pels. "We didn't think at first that we would get into toothpastes and diaper boxes"