Neta Or manages a real estate empire in the US on her own from Herzliya. She doesn't believe everything written in the unofficial rule book of entrepreneurs in the world of real estate.

She admits her failures and publishes them on Facebook, once even burst into tears in an apartment in Cleveland after realizing that a contractor stung her. Investors are flocking to it, perhaps also because it managed to crush the American conservative approach, through unmediated Israeli directness. In addition, she has an entrepreneurial company with a local partner and already manages dozens of housing units in Texas.