“Cheapflation” consists of reducing ingredients, removing them or replacing them with cheaper or lower quality substitutes. Foodwatch points to Fleury Michon surimi sticks, which include 11% less fish meat while the price per kilo has increased by 40% between 2021 and 2023.
The association also cites Maille mayonnaise, Milka chocolate (Mondelez), Bordeau Chesnel rillettes, After Eight chocolates (Nestlé) and fish from the Findus brand (Nomad Foods)