Actress Martine Guillaud is a coach of CAC40 bosses and political leaders. She advises the finalists of the Madame Figaro Business with Attitude prize.

To speak successfully is to assume that you are yourself, she says. Writing your pitch in advance is essential, assures the coach. “We tend to use a lot of words to express our thoughts, at the risk of drowning out those who listen to us,” says Guilaud. “Little by little, we are looking through the right window, the one through which our audience will understand our project and its originality,’ she adds.