Next week, March 19, the international retail chain SPAR will launch its first branch to be opened in Kfar Saba. SPAR Israel intends to reach about 2,000 unique products within about 3 years.

The chain's ecosystem is different from a chain that operates franchisees. The "franchisees" are considered "partners" and Ze'ev is the Israeli partner that will operate the chain's branches in the entire territory. "We believe that supporting local agriculture is essential and advocate the inclusion of small and medium-sized producers on the store shelves," he says.