Accor sets new records thanks to tourism recovery and soaring room prices. Turnover increased by 30% to 5 billion euros.
As for the net profit, it soared by 57.5% to 633 million euros (+57.5%). “In 2023, Accor recorded record results and crossed the billion euro mark in gross operating surplus for the first time in its history,” says Sébastien Bazin, CEO of the hotel giant. The group is all the more confident, for 2024, as the UNWTO forecasts are encouraging.