Action, Stokomani, Noz… With inflation, attendance at “sale stores” has exploded. Faced with soaring prices on supermarket shelves, households flocked to these discount brands in 2023.
At Action, you can find the 750 ml bottle of Ajax vitres at 1.98 euros compared to 2.53 euros at Leclerc or the Ushuaïa Polynésie shower gel at 2.24 euros. 11% of hypermarket losses on the DPH come from competition from discount stores.