Amazon intercepted more than seven million counterfeit products in 2023. The e-commerce platform detected 700,000 attempts to create fraudulent accounts last year.

Amazon has chosen to increase collaboration with brands and assures that the number of complaints has fallen by 30%. Fake reviews are another problem and Amazon is using technological tools to stop their proliferation.. The proliferation of counterfeits in electronic commerce not only creates distrust on the part of buyers when using a certain platform. It can expose technology companies to assuming part of the responsibility for possible crimes committed on their websites.