[HIGHLIGHTS] An idea that came up on a trip after the army turned into 30 stores: the story of the Story chain - voila! Of money

Uri Raiz (47) is the co-owner of the STORY fashion chain in Israel. The STORY chain operates 14 stores, 6 outlets and an e-commerce site that is considered a leader in its field.

In addition to STORY chain stores, the 911 group operates mono stores of popular brands such as ALO YOGA, ALLSAINTS and the successful Dutch brand SCOTCH & SODA. In 2022, the Green Lantern Foundation entered the 911 Fashion Group as an additional partner in order to invest in the company and continue its growth trend.