Consumers are called upon to buy specific brands and labels to help farmers. At the top of the list of the most cited labels are official labels to guarantee product quality and fair remuneration for farmers.
Unofficial labels focus on the guarantees offered to producers. Some of the products, depending on the labels, may come from other countries and therefore benefit foreign producers. In mass distribution too, ranges exist to allow farmers to be better paid. “This is the case with the “Merci” range from Intermarché. Farmers are paid better than if they were not in that range,” explains the specialist.