Valérie Pécresse relaunches the “Product in Île-de-France” label. The president of the region announced the establishment of an internet platform dedicated to the short circuit to promote agricultural production.
More than 500 producers are now certified. “It’s beneficial for everyone,” insists Christian Hubert of Huilerie Plaine de Versailles. Consumers are discovering the label for the first time. Most say they are interested in local consumption.