Cadillac will launch its electric Lyriq in France on March 23. The five-meter-long SUV is already on sale in Switzerland and Sweden.
Cadillac wants to capitalize on its image of “ American luxury ” The group left Europe in 2017 with the sale of its Opel brand to PSA (now Stellantis) The group is tiptoeing back, with an exclusively online sales model, ‘unprecedented for GM ’ and ‘GM will learn by doing ’