World market moved 25 billion euros last year and experts predict that it will double in 2027. An estimated 84 million adults in the European Union (aged 15 to 64) have tried weed at least once in their lives.

72% of consumers are in France, Germany, Italy, the Netherlands and Spain. In the United States and Canada, companies and investment funds that have opted for this plant are changing their behavior due to market saturation, high competition, and lack of access to capital. But while good omens flourish in Europe - for example, in Germany, where the legalization of recreational cannabis use has been approved, with certain restrictions.