Cognac exports fell to 165.3 million bottles in 2023 instead of 212.5 million in 2022. In the United States, sales are declining (-45.4%), because resellers have not finished selling off ready-made stocks during the Covid-19 pandemic.
The order book for Verallia, the European leader in glass packaging, has fallen by a third. “We are at a turning point. We squeeze our buttocks. We don't know if this decline will last six months, a year, two years... But I'm not worried,” says Bertrand De Witasse.