Creativity is Business tests advertising creations that have received the most prestigious creative awards*. To date, more than 65 campaigns have been tested, all of which, without exception, rank above the Kantar standard on three performance dimensions.
Creativity is Positive Change will measure and quantify their societal impact. This new season begins with the 5th star of the “Hit Parade”, a competition organized by “CB News” (reference media for communication, brands and media) The Beautiful Fail campaign designed by DDB Paris for Honda Moto.