Cultura chooses former Decathlon CEO as boss. Arnaud Gauquelin let himself be tempted by the cultural brand.

He opted for a business course in Caen, imagining himself an entrepreneur. One day in 1991, in a Decathlon parking lot, he saw an advertisement for a checkout attendant, which he immediately passed on to the woman who would become his wife. He helped her apply and two weeks later she told him the store was looking for a stock manager. But quickly, he liked his work and his superiors offered him a full-time position as department manager. This involved carrying out…