Decathlon will significantly reduce the number of its brands. The sporting goods brand wants to reduce its brand portfolio to a dozen and reduce its carbon emissions by 20% by 2026.
Decathlon achieved 15.4 billion euros in turnover in 2022, the last financial year for which the results are known. The brand presented its strategic plan on Tuesday in Paris, during a “ show ” with dancers and athletes including cyclists from the professional team it recently sponsored, as well as judoka Teddy Riner.