Purim and Ramadan lead to an increase in the consumption of sweets/opening dafnia. Because of the Strauss crisis: unknown brands, many of them from Eastern Europe and Turkey, penetrated the market.

Israel, in its cultural and religious diversity, presents equal percentages of Arabs and religious/Orthodox among the population. The holidays bring all communities to consume large amounts of sweet products, and present the commonalities and differences within Israeli society. For a quarter of Israel's population, delivering meals is not only a pleasant custom but a mitzvah.