Dinosol Supermercados boasts a 26% share of the regional market. The group, which has 26% of the market, had a turnover of 1,460 million in 2023, 11.5% more.

It will invest 92 million in new stores and renovations this year. In Morocco, they have reached an agreement with a local partner to establish their stores in the Ayounoun area, south of this country, where they were 22 years ago and were very profitable. They also plan to expand their business in Guinea, after a survey based on which they have decided to export wholesale products from there, almost all of it to Cuba and Cuba, all of which they are very profitable at the moment. The history of these supermarkets has taken many turns. After taking them public, Vista Capital disposed of them in 2001, when they passed to the Dutch company Ahold, which three years later sold them to the Permira investment fund. “Permira did very badly. He left the company without assets, with a lot of debt and could not get ahead: it ended up in the hands of the banks,” explains the CEO.