The giant company, which ended 2023 with an improved profit of NIS 80 million and even distributed a dividend, announced a 4% price increase, but in practice the prices of some products will rise at a much higher rate. One of the examples is the "Milke" chocolate bars, which will become more expensive on May 1 between 8% and 15%.
The networks say that Diplomat is not sending the full list of price increases now, in order to curb the attack in the media. "They have already prepared the ground for this price increase in their latest reports, so here, they keep the promise quickly," said a retailer to Walla. The company owns the best-selling brands in each category, including Pampers, Heinz, Gillette, Tuna Star Kits, Pringles, Wella, Kikkoman, Jacobs, Tampax, Fairey, Ariel and much more. It turns out that the relatively moderate price increase she announced is a kind of eye work.