Brands in the ready-to-wear, beauty, catering and leisure sectors offer promotional codes, discounts or even real little gifts. These privileges, valid on the day of the birthday, are sometimes extended throughout the month.
Sandra, who lives a few kilometers from Bordeaux (Gironde), never misses what she calls her “little birthday shopping” on August 31. “I take the opportunity to buy things that I don’t usually use, for example a solid makeup remover balm,” confides the fifty-year-old who therespends almost half a day.