Disney is under pressure from activist fund Trian Fund Management, which has nominated its founder Nelson Peltz and former Disney CFO Jay Rasulo as board members. Trian, who has invested about $3 billion in Disney, complains that the company is not well managed and intends to fight at the next meeting, scheduled for April 3.

Iger, for his part, is trying to curry favor with shareholders. This Wednesday, in the presentation of results, he counterattacked with a battery of announcements that have boosted the price.