Kellogg's CEO says 25% of cereal consumption is outside of breakfast. Gary Pilnick says cereal is more affordable than other options for a family.
The idea has earned Kellogg's a backlash on social networks. The fact is that eating cereal for dinner is not necessarily the best idea from a nutritional point of view, as it is very sweet and expensive. For a cheaper price per kilo and to be satisfied, it is better to turn to pasta, for example, as the company had already initiated.