Expoagro: the amazement of first world ambassadors at direct sowing and digital agriculture. "Here we are not seeing the field but everything that moves around with a level of technological sophistication that we did not know about," says Saudi Arabia's ambassador.

"There are opportunities, we have just opened the poultry market and you will be able to export to us," promised Kirsty Hayes, the ambassador of the United Kingdom. Some highlighted sustainable production in a world that is in a climate emergency.