The IDKIDS group, based in Roubaix (North), employs 6,500 people worldwide. It includes the children's clothing brands Okaïdi, Obaïbi, Jacadi Paris, Chipie, and the games and toys brand Oxybul, Éveil et jeux.
The strategic plan “ should involve transformations, closures and transfers of stores, as well as job cuts,” warned the group, citing the figure of 253 positions at risk. Reclassifications could be possible for around fifty positions, according to the press release.