McDonald's France has carefully showcased its attachment and contribution to French agriculture for more than 20 years. The catering giant insists that 75% of its agricultural raw materials are French.
Nearly 3,000 farmers had formalized their relationship with the company in 2022. Despite all these efforts, there remain blind spots in the fast-food giant's supply chain. Just under half of its supply is imported from Ireland and the Netherlands. “We are at our maximum in France,” defends Rémi Rocca, senior director impact France.