In 2023, the consumption of household appliances and technology products fell by 2.7% in units if compares them with the previous year. The data comes from GfK, a company of the market researcher NIQ, which audits seven sectors, made up of 56 categories.
The study also analyzes how sales performed in two key online events, such as Hot Sale and Cyber Monday. Smartphones led the list of the best-selling categories, followed by TV and food preparation.