Gaza war slows McDonald's sales. The company increased revenue in the fourth quarter in all markets except the Middle East.
Despite this, the group increased its profit by 37% in 2023 as a whole, up to 8,468.8 million dollars (about 7,880 million euros at the current exchange rate) For a global company like McDonald's, present in 115 countries, the two major war fronts open in the world have been a burden. Starbucks CEO Laxman Narasimhan admitted last week that calls to boycott the coffee chain have hurt his business.