MicroStrategy is an American business intelligence (BI) company that provides technology services, mobile products and cloud services. The company purchased about 56,650 bitcoin coins during the year at an average price of $33,580, amounting to $1.9 billion.
In December 2020, MicroStrategy became the first publicly traded company to purchase Bitcoin for capital allocation. The approach of the company's managers in general and of Michael Saylor in particular is to take loans at low interest rates and channel revenues in favor of purchasing Bitcoin.