Major manufacturers are increasing the number of new plant products on the shelves. Plant-based charcuterie, plant-based milks, faux-mages… All supermarket shelves are gradually making room for vegan products.
Aoste is launching five products under a new brand in France, Better Balance. Sausages, breaded meats, minced meats (plain or with herbs) and burgers will be available at the beginning of April in supermarkets. “These are products that we have already launched in Spain and which are working very well. It’s a segment that has strong growth potential,” says Better Balance brand manager Julie Vidal.