Le Slip Français is launching two new models for men, briefs and boxers, at a price that she considers more accessible. Sold until now at around 40 euros, these underwear will cost 25 euros individually, 39 euros in a pack of two and 57 euros for a packs of three.

The initiative comes in a tense context for “made in France’ clothing, which is suffering from the crisis experienced by the sector in general, but also by the inflationary wave of 2022-2023.