La Vache qui rit vegan was designed and manufactured on the Bel site in Lons-le-Saunier (Jura) The production line dedicated to this new diversification without milk is installed a little further away. It produces 220 portions per minute, immediately packaged in the famous little round boxes.
These will leave for the United Kingdom, Ireland, Canada or the United States. The plant-related market is much more developed and sensitive there, says Coline Tatibouet, general director of the brand.