Economy Minister Nir Barkat threatened food companies with an empty gun - voila! Of money. Barkat did not enter in time for the price increase event, and when he entered he issued a meaningless ultimatum and the companies did not count him.
What could have been brilliance ended up as a pathetic joke, writes Haim Goldberg. "The Minister of Economy reached broad agreements with the major bodies in the food industry," it says, "It was agreed upon to freeze future price increases, promotions on prices that have already risen"