Japanese Nissan and Honda ready to join forces in electric vehicles. The holding in Tokyo of a joint press conference of the two groups is exceptional.
Nissan CEO Makoto Uchida and his Honda counterpart Toshihiro Mibe are expected to attend. Both are seeking to quickly strengthen their position in the electric sector, a market segment whose global takeoff in recent years has overtaken the Japanese automobile industry as a whole. In Japan too, the local automobile market is shaken by the American Tesla, the recent arrival of the Chinese electric champion BYD and the return of the South Korean Hyundai.