Lego consolidates its position as toy leader, despite a sluggish market. Retail sales increased by 4% during a difficult year due to high inflation.
Lego was the world number one in the games market with a market share of 14% in 2022. The famous Lego City and Lego Technic house models, as well as the Star Wars and Harry Potter franchises or the range intended for older builders, Lego Icons, drive the group's sales, which does not publish detailed figures. The group, which employs some 28,528 people worldwide, continues to open stores and now has 1,031.