LVMH relies on films and series to promote its brands. LVMH's ambitions to further conquer the world of series, cinema and podcasts reflect the increasingly frequent links between luxury and entertainment.
The company will “ rely ” in particular on “ successful initiatives ” such as the documentary “ Inside the Dream ”, devoted to behind the scenes of the high jewelry house Bulgari, broadcast on Prime Video. A decade after seeing its creator embodied twice in the same year on screen, by Pierre Niney and Gaspard Ulliel, the Yves Saint Laurent house, which belongs to Kering, became in 2023 the first luxury brand to found his own production company.