Inflation has caused a shift in demand towards the so-called second brands or "white" brands. The biggest jumps in the consumption of these own brands were in food and cosmetics and toiletries.

Despite the crisis, supermarkets are the channel that best “resists’ the fall, although the elimination of Fair Prices produced a strong slowdown in consumption in December-January. The report also highlights the importance of omnichannel in times of crisis, urging companies to improve their pricing architecture and promotion effectiveness to drive greater increases.