Meta delighted Wall Street with $14 billion in Q4 net profit. The multinational is driven by the budgetary discipline implemented in 2023 and new artificial intelligence tools for advertisers.
Its results, which exceeded analysts' estimates, caused its stock to jump by more than 12% during electronic trading after the close of the New York Stock Exchange. It generated 40 billion dollars in turnover in the fourth quarter of 2023, of which it generated 14 billion in net profit, thanks to budgetary discipline put in place in 20 23.