More than a hotel, an “experience”: how this establishment reinvents the codes of luxury. At the Domaine de Primard, a boutique hotel which extends over more than 30 hectares in Guainville, in Eure-et-Loir, an hour's drive from Paris.

“I believe that, today, we no longer want a hotel with solemn, boring service,” analyzes Guillaume Foucher, owner of the place with his husband, Frédéric Biousse.