New logo, removal of brands, fewer references… Decathlon is reforming. The brand with 1,700 stores, including 327 in France, is refocusing on six sports.
On the front, the large blue panel has disappeared, giving way to the new logo and the name in black letters. The group also wants to reduce its carbon emissions by 20% by 2026, by 42% by 2030, and zero emissions by 2050, in particular through the development of product reuse and repair workshops.