The owners of the culinary complex "Northern Market" in Ramat Hayyal vacated the booth of the "Noi Sheda" company after the rent was not paid. In response the company issued a widely circulated notice that the entire complex was closed.

This message could have passed under the radar easily, if it were true: the North Market was not closed, and the one who was forced to close his stand, was Noi ShedA. The Semlat group, which owns the building and recently took over the management of the market, demanded payment for the month of March from "Noy Sheda".