Shein, the Chinese “fast fashion” giant, exceeded $2 billion in profits in 2023. Criticized in France for its methods, the group founded in 2012 saw its profits more than double in one year.
Enough to propel Shein to second place in the world in the fashion market, far ahead of the Swedish group H&M (760 million euros) But still far behind the Spanish juggernaut Inditex, owner in particular of Zara (5.4 billion euros).