B2B companies are not always as effective as consumer-centric (B2C) organizations. To succeed in online sales, they must bridge the gap between them and their B2C counterparts.
E-commerce allows them to disseminate better information, such as 360-degree product demonstrations, and reach more people, including international audiences. A recent BigCommerce study found that 74% of B2B buyers complete transactions or purchases using a digital platform. The most effective among them recognize the growing importance of using all online channels, including social media.