Sales in large stores plummeted in January, especially in the less essential product categories. Faced with this scenario, supermarket chains intensified the implementation of promotions or actions to mitigate the drop in turnover.
French Carrefour, for example, presented a new mobile application, “to improve the experience, offer greater savings and expand the range of benefits,” the chain explained. In December 2023, despite the fact that inflation was higher than in January,. climbing to 25.5%, the inertia of Christmas shopping sustained consumption, which closed in positive numbers.