The boycott in support of Gaza damages the accounts of US multinationals in the Muslim world. Chains such as Starbucks, McDonald's, Burger King, Coca-Cola, KFC or Pizza Hut admit the impact.
Some are pointed out by local initiatives or misunderstandings; others, for the West's support for Israel. Affected companies have given little information about the impact of the boycotts. At times they have resorted to generalities or euphemisms and have rarely quantified the losses. The first companies to face calls for a boycott were McDonald's and Starbucks.