The French craze for “MDD’ products is shaking up distribution and the food industry. Brands rely on these labels to stand out from their rivals.
The main advantage of private labels is the price. They are on average 25% cheaper than national brands. In these times of crisis in purchasing power, even a price difference of a few cents, as on yogurt, makes a difference. As a result, private labels… This article is reserved for subscribers. You have 89% left to discover. Flash sale €4.49/month for 12 months.